The app, which O’Callaghan said plans to offer experiences for other artists in 2024, was designed to be a seamless entry point into blockchain technology without the need for prior experience. Through its user interface, brands can deliver rich experiences “without understanding Web3 or how to deploy smart contracts,” said O’Callaghan. “From the fan’s perspective, the Web3 elements, such as spinning up a wallet, seed phrases and paying gas fees, are all kept under the hood – offering an optimized user experience.”
