SEC Sues Former NBA Star Paul Pierce Over EthereumMax Promos

In a release Friday, the SEC said Pierce had been paid $244,000 in EMAX tokens, but did not disclose the payments while marketing the project on Twitter. He also allegedly suggested he held a large amount of EMAX tokens through screenshots, despite his holdings being “much lower” than what he displayed. Pierce will pay $1.409 million in penalties and disgorgement.