What do social media have to have to do with SEO? At MWI, we get lots of questions from our the current and potential clients. While social media has been an increasing marketing channel in recent years, most companies have not yet started to benefit from the potential of it. This is especially important when you’re investing in SEO. While the advantages of social media may not be immediately obvious, they are crucial for SEO aid. Here are five reasons why social media is important for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing, and other search engines utilize online dialogue in their algorithm for ranking. Whenever people tweet, like or comment on the content, this is called a social engagement. The more the number of social interactions that a piece content has, the more social signals you can build for your website. Search engines measure the social signals they receive, and then use them as a quality factor when ranking the content. This is a way for search engines to decide what content people consider to be most valuable and what their algorithm deems top-quality. Content can be instantly indexed in the event that it’s receiving lots of social interactions.
2) Link Building
There are no more days of going out and asking for websites to link to yours. With the advent of Google’s Panda and Penguin algorithms SEOs have to create links in using the old-fashioned method by creating high-quality content which is relevant to linking. How do you get in touch with websites that are willing to link to your site if asking them directly is thought to be an “unnatural” link building technique? Social media is your solution. Social media lets you publish your content to relevant audiences who may be willing to share it with others, in the event that it’s worth linking to. They will also spread your content among others increasing your influence.
3.) Content Amplification
The quality of your content is, it’s unlikely to be popular unless you amplify it. Yes, email marketing is an excellent method to amplify content, but it can only be able to reach people who are in your database of marketing. You can also reach new audiences through social media. If you publish your content to your followers, they will also share it with their personal followers when they find it useful. This will cause them to be able to share it with their followers and increase your reach. In return, you earn lots of relevant traffic and Equitrust.mobi/__media__/js/netsoltrademark.php?d=socialwb.com%2F%25d8%25b4%25d8%25b1%25d8%25a7%25d8%25a1-%25d9%2585%25d8%25aa%25d8%25a7%25d8%25a8%25d8%25b9%25d9%258a%25d9%2586-%25d8%25aa%25d9%2588%25d9%258a%25d8%25aa%25d8%25b1%2F inbound links, as well as social signals and brand awareness All of which are used by search engines in determining content quality.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines may use your brand’s image and recognition to judge the credibility of your website and how reliable it ought to be in their ranking algorithms. Social media can help build brand awareness and amplifies the content you publish. This is what Google refers to as a co-citation. The creation of these co-citations via social media will help improve the trust Google has in your website as well as helping by bringing in search queries that are branded.
5) Social Indexing
Since the search engines index social media accounts these profiles are now showing up in search results pages. This allows your company to be displayed in search results for branded searches on more than the site of your business. This is even more effective. Tweets on their own from Twitter were once searchable and included in search results. This allowed your site to be ranked higher in the results of a search. The service was temporary for a few months, until Google decided to cease using it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.