What does social media have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. While social media has been a growing channel for marketing over the last few years, many companies have not yet started to benefit from it. This is especially true if you are investing in search engine optimization. While the benefits of using social media may not be immediately apparent, they’re essential for SEO support. There are many reasons why you should consider the use of social media in your strategy for online, here are 5 reasons why it is essential to SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some time. A social engagement is when people comment, like, share, or tweet about an article. A piece of content that has more social engagements will have more social signals. Search engines analyze these social signals, and then use them as an index of quality when ranking content. This is a method for search engines to decide what content people consider to be most valuable and also what they consider to be as high-quality. If an article receives lots of social engagement It can be quickly indexable.
2.) Link Building
It’s long gone from the time that you could go out and ask for hyperlinks from other sites. With the emergence of Google’s Panda and Www.c-cubeservices.com/__media__/js/netsoltrademark.php?d=socialwb.com%2F%25d8%25b4%25d8%25b1%25d8%25a7%25d8%25a1-%25d9%2585%25d8%25aa%25d8%25a7%25d8%25a8%25d8%25b9%25d9%258a%25d9%2586-%25d8%25aa%25d9%2588%25d9%258a%25d8%25aa%25d8%25b1%2F Penguin algorithm SEOs have to do link building using the old-fashioned method – create high quality content which is relevant to linking. But how do you reach websites that are willing to link to your site if asking them directly is considered an “unnatural” link building technique? Social media is your answer. Social media can help you place your content in front of relevant audiences that may be attracted to link to it when it’s worthy of linking to. These people may also be able to share your content with their friends which increases the power of your content.
3.) The amplifying of content
It doesn’t matter how high-quality your content is, it’s not going to get much traction without amplification. Email marketing is an excellent method of amplifying content but it will only reach people in your marketing list. It is possible to reach new audiences through social media. If you share your content with your followers, they will also share it with their personal followings when they find it useful. This will allow them to recommend your content to their followers, thereby increasing your reach. You will also gain relevant traffic as well as inbound linking, social signals, and brand awareness All of which can be used by search engines for content quality determination.
content amplification lifecycle
4.) Brand Recognition and Signals
Search engines will use your brand’s image and recognition to judge the credibility of your website and how reliable it ought to be within their ranking algorithms. Aside from amplifying your content Social media can also to increase awareness of your brand. This is what Google refers to as a co-citation. Co-citations can be created through social media , which can help improve Google’s trust and assist with brand-name searches.
5.) Social Indexing
Since search engines index social media profiles, they are now showing on search results pages. This lets your company’s brand be listed in search results on search queries that are branded and not limited to your company website. This gets more effective. Individual Tweets from Twitter were previously indexed and appeared in search results too giving another opportunity to get your content noticed in the search results. That was only temporary for a few months until Google took the decision to end it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.