What do social media have to in relation to SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is a rapidly expanding channel of marketing that many companies have only just begun to take advantage of over the past few years, however it’s very important to leverage in particular if you’re putting resources into SEO. Although the benefits of social media might not be immediately apparent, they’re vital for SEO help. Of the many reasons to consider social media as part of your strategy for online There are five main reasons it’s important to SEO.
1) Social Media Signals
It’s no secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. When people tweet, like, comment or share a piece of content it is referred to as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you send to your site. Search engines measure these signals from social media, and Goodupworthyinsights.com/__media__/js/netsoltrademark.php?d=socialwb.com – www.mountainviewinn.com, use it as an indicator of quality when ranking content. This is a method for search engines to know what people find most useful and what their algorithm deems as high-quality. A piece of content can be quickly indexed whenever it’s attracting a significant amount of social engagement.
2.) Link Building
It’s long gone from the time when you could make a request for hyperlinks from other sites. In the wake of Google’s Panda and Penguin algorithm SEOs have to perform link building in by hand – create high quality content that is worthy of linking. How can you get your content to websites who are willing to link to your content, when asking them directly would be thought to be “unnatural”? Social media is your solution. Social media enables you to put your content in front of the right people, who could be convinced to link to it in the event that it is worthy of linking to. They will also connect your content to their network which increases the power of your content.
3.) Amplification of content
You could create any good-quality content that you wish to however, it will not get much traction without amplification. Marketing via email can be great method to boost content but it will only be able to reach the people on your list of marketing contacts. You can also reach new audiences through social media. If you send your content out to your followers, they will also share it with their personal followers in the event that they find it helpful. This will cause them to spread the word to their networks which will increase the reach of your content. As a result, you get a lot of relevant traffic such as inbound links, brand recognition and social signals All of these are used by search engines in determining content quality.
content amplification lifecycle
4) Brand Awareness and Signals
The brand’s identity and reputation can inform search engines much about the credibility of your site and how much it should be respected in their ranking algorithms. Social media aids in building brand awareness and amplifies your content. This is what Google calls co-citation. Building these co-citations through social media can boost Google’s trust in your web page and also assist by using branded search terms.
5) Social Indexing
Search engines have been indexing social media accounts since a while, which means they now appear in search result pages. This lets your brand appear in search results for branded searches on more than just your company website. However, it’s even more than that. Individual tweets on Twitter were previously indexed and appeared in search results too which gave another means for your content to rank in search. However, it was only temporary, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.