What do social media have to have to do with SEO? At MWI we hear lots of questions from our potential and current clients. While social media has been a growing channel for marketing in recent years, the majority of companies haven’t yet begun to take advantage of it. This is especially important for companies that are investing in SEO. Making and managing social media accounts is extremely important for supporting SEO initiatives, but their benefits aren’t immediately evident. There are many reasons to think about social media as a part of your overall strategy to be online Here are five reasons it’s important to SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for quite some time now. A social engagement happens when people comment, like, share, or tweet on a piece of content. Content with more social engagements will be able to show more social signals. Social signals are utilized by search engines to determine the quality of content. It’s a way to determine what content people find useful over what their automated algorithm decides is good quality. If something receives a lot of engagement on social media it will be immediately identified.
2) Link Building
It is long past the period when you could just make a request for hyperlinks from other sites. Google’s Panda/Penguin algorithms are forcing SEOs to linkbuild using the old method: make quality content that is relevant. How can you get your content to websites that will link to your content, when the request is considered “unnatural”? Social media is the answer. Social media allows you to post your content and share it with people who are willing to link to it, when it’s worthy of linking to. These users will then share your content with others and increase your reach.
3) Content Amplification
The quality of your content is, it will not be popular unless you amplify it. Marketing via email is a great way of amplifying content but it’s only going to reach those in your list of marketing contacts. Social media lets you reach new audiences with your content. If you share your content with your followers, they’ll be sure to share it with their own followers If they are satisfied with the content. Then those people will also share it with their friends and Pratika-insegnanti.net/blog/Index.php?entryid=89704; 85fourthavenue.Com, increase your reach. In return, you earn lots of relevant traffic and inbound links, as well as social signals , and brand awareness – all of which are utilized by search engines to assess content quality.
content amplification lifecycle
4) Brand Recognition and Signals
The brand’s identity and reputation can tell search engines many things about the quality of your site’s content and the extent to which it can be considered reliable in their ranking algorithms. Apart from boosting the quality of your content, social media also helps build brand awareness. Google calls this co-citation. The creation of these co-citations via social media can help increase the trust Google has in your website as well as helping with search queries that are personalized.
5) Social Indexing
Since the search engines index social media websites these profiles are now showing up in search results pages. This allows your business to appear in search results for search queries that are branded and not restricted to your website. It gets even better. Tweets that were individual from Twitter could be indexed and displayed in the search results. This allowed your content to be more prominent in the search results. The service was temporary for a couple of months, until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.