Promotions like Snapple’s have been mostly met with groans from the metaverse-native, but as the idea of Web3 treks forward into the mainstream, it’s likely these installations will only become more common. Pepsi famously made all of crypto Twitter cringe with its attempt at adopting crypto slang last December, but its ensuing NFT collection ultimately turned out to be a success, doing almost $6 million in sales volume.
