Authentic Vision, a Salzburg, Austria based authentication technology company, and Ubirch, a German cybersecurity company, announced a strategic collaboration to bring to customers their respective technologies, knowhow, and solutions, which would extend blockchain security to the physical world. Authentic Vision is amongst the pioneers to bring the authentication of a physical security label into Ubirch’s ecosystem which provides data integrity with the help of cryptography and Blockchain technology. This collaboration will address the constant, global rise in counterfeit activities in prominent market segments such as Health, Supply Chain & Logistics, Document Security and Collector’s items.
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The organizations will achieve this by linking Authentic Vision’s copy proof unique Holographic Fingerprint™ as a physical feature to Ubirch’s digital platform based on robust cryptography and blockchain technology to ensure data integrity.
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Governmental, private, and public institutions will benefit from this alliance that protects brand revenue, reputation, and consumers. The companies will expand common market activities in Europe, the Americas, the Middle East, and Asia by providing solutions for specific use cases that add value for clients in multiple industries. Examples of these include:
- Fraud prevention for supply chain & logistics
- Data integrity for document security
- Verified heritage for fast moving consumer goods
- Authenticity and proof of ownership of NFTs for collectibles
- Advanced services and smart contracts for the insurance industry
“The digital verifiability of products and goods is becoming increasingly relevant for the industry. Our offering helps companies to gain more transparency along the value chain. Ubirch’s robust cryptography and innovative blockchain technology seals each individual product data directly when the Authentic Vision label is applied to products and goods. You could say an immutable “chain of trust” is created, in both, the physical and digital worlds. Products secured in this way can be verified by any recipient, anytime, anywhere,” explains Karim H. Attia, Ubirch CEO.
Moreover, Ubirch and Authentic Vision’s continuous efforts of digital and physical transformation journey will ensure GDPR compliance technologies and practices.
“We are excited to collaborate and work alongside Ubirch to bring leading edge knowhow and solutions to customers. Authentic Vision will add instant verification and precise geolocation of fraud attempts to Ubirch’s platform and enable customer infrastructure to verify integrity, order, omission, duplication and authenticity, like never before,” says Thomas Weiss, CEO & Founder, Authentic Vision.
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