Unshackling The Art World: NFTs, Blockchain, And Copyright Ownership-Part II – Intellectual Property

PART II 

In the first part of this two-part series, we offered a brief
overview of NFTs and their applicability in the art world. This
second part discusses the copyright and other related legal
implications surrounding NFTs.  

Copyright ownership and NFTs in art

When considering the intellectual property (IP) implications of
NFTs, it is important to distinguish between ownership of the NFT
and ownership of the underlying intellectual property.

An NFT does not confer upon anyone a copyright title of an
original work. It is merely a cryptographically signed receipt that
you own a unique version of a work. The maker of Nyan
Cat
 still owns the copyright on Nyan Cat, the person who paid thousands of
dollars
 only owns a copy of that. Jack Dorsey, the CEO of
Twitter, famously sold an NFT of his first tweet, but that
does not mean that the buyer owns the tweet; the buyer owns just a
digitally signed screenshot of it.

Thus, from the point of view of IP, ownership of an NFT is not
necessarily useful. The rights granted by an NFT seller depend on
the rights transferred via a license or assignment, and these can
vary with every NFT.

Other than purchasing the token, buying an NFT does not confer
copyright ownership. Owning an NFT, by itself, does not grant the
right to print or distribute the work without the permission of the
copyright holder, especially if the artist did not authorize the
NFT in the first place. In the context of copyright, therefore,
ownership of the underlying rights will only transfer if the author
of the original work expressly agrees to transfer those rights to
the NFT owner.  If and when copyright is transferred, subject
to the terms of the transfer, an NFT owner may not be permitted to
reproduce, distribute copies, publicly perform, display, or make
derivative works of the original work.

Enforcing copyrights in NFT-linked works

Copyright owners of works linked to NFTs without authorization
will likely send takedown notices to sites that host such content,
and to marketplaces that promote the sale of such NFTs. If the
underlying work is consequently taken down, or if the relevant copy
is deleted, the link to the NFT can get broken, and the NFT may
then represent proof of ownership of a copy that no longer
exists.

Accordingly, understanding the connection, if any, between the
seller of an NFT and the copyright owner of the linked content
should be part of the due diligence conducted by an NFT buyer.

Each NFT contains a unique serial number or
“fingerprint” (also known as a hash) that cannot be
reproduced. A hash will match only one specific copy of content
because the hash is a cryptographic key literally generated from a
specific digital file. (Interestingly, the NFT is just a link to
content, and is primarily a hash, the NFT may have no copyrightable
content itself. The software that creates the NFT is likely
copyrightable.)

Predictably, the NFT craze has brought with it a host of
spammers and infringers. These tend to be entities that are
grabbing digital URLs and other digital content and releasing NFTs
based upon them. This is possible because anyone can create an NFT
for anything.

Other legal concerns with NFTs: 

With NFTs being an emerging issue area, it is no surprise that
the law does not necessarily address all of the concerns that may
arise out of NFT ownership and trading. Some statutory provisions
in Indian law that invite potential ambiguity are listed
below.   

Ownership

Under Section 14 of the Indian Copyright Act of 1957,
the copyright owner of a creative work owns a bundle of rights,
including the right to make reproductions and adaptations. Upon
purchase of an NFT that relates to a creative work, the buyer
receives a copy of the underlying work (in some digital format,
e.g., .jpeg, .pdf, or .mp4) and the NFT itself, i.e., tokens get
added to the buyer’s digital wallet. Since the sale of an NFT
involves making a copy of the creative work and communicating it to
the buyer, any unauthorized reproduction, distribution, or
adaptation may amount to copyright infringement.

Jurisdiction

As of now, the well-known NFT marketplaces are operated by
entities established outside India. While FEMA governs cross-border
economic transactions in India, there are no guidelines from the
RBI around crypto-assets or NFTs. Under the existing provisions in
FEMA, crypto-assets and NFTs could be treated as intangible assets
like software and intellectual property. However, determining the
location of an NFT is an open question as blockchains are global
ledgers and Courts have recognised that crypto-assets “cannot
be stored anywhere”

Licensing

An NFT generally does not transfer the copyright ownership to
the holder (unless it is contractually so agreed). When licensing
IP for use in an NFT, the scope of the license should be limited to
that purpose and other restrictions should be considered.
Typically, the license will reserve all other rights to the IP
owner. For example, a creator may grant rights to create a limited
number of NFTs associated with a copyrighted work, in order to
maintain the scarcity (and associated value) of the NFT based on
such work. Just like the buyer of a signed poster owns the poster
itself, but not the underlying copyright, the buyer of an art NFT
would own that digital item, but generally would not get the right
to reproduce the artwork. 

Infringement

An NFT creator could have misrepresented themselves as the
creator/author of the underlying work. Or, the NFT could be
associated with an infringing work. Or, the NFT buyer may have
created a derivative work without taking a license. All of these
circumstances may lead to infringement of an existing copyright.
Due to the immutable nature of blockchain transactions, combined
with the pseudo-anonymous nature of NFT ownership, it can be
difficult to enforce IP rights against a buyer once an NFT is sold.
Typically, an NFT is associated with a digital wallet address, but
the identity of the wallet owner may be difficult to determine
without sophisticated digital forensics. It is prudent for content
owners to set up a watch service to identify unauthorized uses of
their content. If your content is subject to copyright, aggressive
(but proper) use of take down notices may prevent a sale of the NFT
in the first place.

What lies ahead

The ownership of an NFT, like any other asset in the real world,
is driven by the dynamics of demand and supply. Because NFTs are
unique, there is a perception that this uniqueness lends it some
additional value. In the art world, as with any physical painting
or sculpture, an NFT can be a financial investment, it can be for
the purpose of striking a connection between a collector and a
creator, or can simply hold sentimental value. However, as with all
crypto investments, the risk factor is dependent on strategy and a
long term plan. What value gets attributed to the asset is
determined by the market.

There are a number of important dangers or risks that potential
NFT buyers and creators should be aware of. First, it is unclear to
what extent current market activity is being driven by collectors
(who are really interested in the underlying artwork or object)
versus speculators and crypto-fans (who want to artificially
manipulate prices). Secondly, there is a possibility of excess
supply: each individual object is unique or in limited supply, but
there is a potentially unlimited amount of NFTs that can be
created, with very little effort. Any digital image or video or
text can be turned into an NFT. However, not all of these will hold
their value. Thirdly, there is still considerable regulatory fog
around NFTs and associated technologies and markets, all around the
world. Even as the technology evolves at breakneck speed,
jurisdictions are still trying to understand the fundamental
implications for consumer protection, or the ownership of
intangible property. Until there is more clarity on these aspects,
any active engagement with NFTs would be highly speculative.

To conclude, Elon Musk, in his song on NFTs, sold as an NFT, very rightly captured the mood
when he wrote, “https://www.mondaq.com/”NFT. For your vanity. Computers never
sleep. It’s verified. It’s guaranteed.”

The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.