Esports league BLAST Premier has unveiled a new partnership with cryptocurrency exchange platform Coinbase, which will become a sponsor of its Counter-Strike Spring Season.
The pair say they will use the sponsorship to bring cryptocurrency closer to the world of esports and gaming through integrated digital activations and player-led content.
As part of the deal, Coinbase branding will feature prominently across the Spring Showdown, which takes place from 13th to 18th April, as well as the Final, from 15th to 20th June. The activations will include both branded content opportunities and fan-led activations.
“Esports and cryptocurrency both share a strong relationship with technology and innovation,” said Oliver Clarke, Head of Brand Partnerships, BLAST.
“BLAST Premier is enjoyed on a global scale with an audience that is known to be tech savvy. We look forward to seeing the result of fans engaging with the safe, secure and world-leading cryptocurrency exchange platform.”
The cryptocurrency exchange platform will sponsor BLAST Premier’s ‘The Economy Play’ broadcast segment, which sees analysts dissect and discuss economy rounds in between key matches.
The broadcast segment will present a deep dive into how teams decide to spend their money in-game, and provide insight on how teams perform in this area of CS during a match. The Coinbase logo will also feature on the caster backdrop, in-game animated branding and sponsor bars.