Lucozade Energy Raspberry Ripple is available in 380ml price-marked pack bottles, retailing at £1.25, supported by a bespoke social media marketing campaign and brand activity throughout the year.
New flavours are “crucial for retailers looking to drive excitement and incremental shoppers to the category”, as one in four shoppers are “entirely new to the energy category”.
Zoe Trimble, head of Lucozade Energy at brand owner Suntory Beverage & Food, said: “The Raspberry Ripple name is iconic and nostalgic for British consumers, and we are confident that the combination of such a great-tasting flavour and the Lucozade Energy brand will be a hit.
“In fact, in planning for this launch, 63% of shoppers told us that they would buy a new raspberry flavour if one were available.”
“Lucozade Energy Raspberry Ripple should join recent Lucozade Energy flavour launches Citrus Chill and Watermelon & Strawberry Cooler on shelf to help retailers offer something for every shopper.”