Austria Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics 2015-2020 & 2024 Covid-19 Update Q2 2020 –

DUBLIN–()–The “Austria Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Market Size and Forecast (2015-2024) – Covid-19 Update Q2 2020” report has been added to’s offering.

The Austrian gift card market has witnessed a steady growth over the last few years, recording a CAGR of 13.8% during 2015-2019. The adoption of gift card is expected to continue its upward momentum across both retail and corporate segments. The gift card market is expected to reach US$ 1.3 billion by 2024.

While near term challenges remain, medium term growth trajectory of gift card industry in Austria remains intact. According to the Global Gift Card Consumer Q2 2020 Survey, gift card related to health and wellness along with online gaming are expected to take away market share from beaten down sectors such as travel, and hospitality.

At a fundamental level, growth in the digital gift card market can be attributed to the overall growth rate of the e-commerce market in the country. This is expected to be supported by the current socio-economic environment created due to Covid-19. Over the last five years, the number of online stores in Austria has increased significantly, a trend expected to continue over the forecast period. This will also drive adoption of digital gift cards.

Another factor that is boosting the growth of the Austrian gift card market is increased corporate spending. Companies are increasingly adopting the use of gift cards as a tool to offer rewards and incentives to their employees. In addition, the Q2 2020 Gift Card Survey suggests that adoption of gift card has in the country has increased during festive occasions and birthdays/weddings.

Moreover, emerging trend that will support the growth of the gift card market is the ability to buy bitcoins and altcoins through gift cards. Some of the popular third party gift card providers in the country include and

Scope of the Report

Total Spend on Gifts in Austria

  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Austria

  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards

Gift Card Market Size by Consumer Segment in Austria

  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Austria

  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size

Gift Card Market Size by Retail Consumer in Austria

  • By Functional Attribute
  • By Occasion
  • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other
  • Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Austria

  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Austria

  • By Functional Attribute
  • By Occasion
  • Employee Incentive
  • Sales Incentive
  • Consumer Incentive
  • By Scale of Business
  • Budget Allocation Trend for 2020

Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Austria

  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Austria

  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Austria

  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift

Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:

  • Aldi Group
  • XXXLutz Group
  • Schwarz Beteiligungs GmbH
  • Steinhoff International Holdings Ltd
  • M-Preis Warenvertriebs GmbH (Mlk)
  • Inc
  • Hagebau Handelsgesellschaft fr Baustoffe mbH & Co KG
  • dm-Drogerie Markt GmbH & Co KG
  • Inter Ikea Systems BV
  • eBay Inc
  • C&A Mode AG

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